Our take on CRO
We look at the on-site website optimization as an on-going, do-or-die process for business growth.
In our approach to drive continuous improvement we use UX Research, Data Science & good old classic A/B Testing.
Our goal: to improve the conversion rate for each step of your user funnel and boost the average value per visitor.
Qualitative and quantitative research, 100% data driven approach, extensive testing using proven methods. We become an extension of your team, iterating tests weekly.
The beginning of a beautiful friendship
Our team will identify and map out solutions to each of your site’s “leaking” points, based upon the data collected during our research gathering.
We will create a number of treatments / hypotheses for each key website page (Home Page, Landing Pages, Product Listing Page, Product Page, Checkout Flow).
Since we can’t test everything at once, we rank each hypothesis based on:
- The importance of the page (how much traffic it gets and the role it plays in the conversion funnel),
- Potential uplift (the number of problems within the page),
- The ease of implementation (some great ideas could take months to be implemented).
These treatments will eventually be turned into design screens that will be tested against a control (your current site).
Together with your growth team we will perform controlled A/B testing. Our tests are derived from data-backed hypotheses, and never called early, all external factors are taken into consideration (data pollution, etc).
We aim for a minimum of 95% confidence and upwards. Significant sample size is always in our consideration. (min 1000 visitors, 30 conversions)
Each test will be conducted with primary and secondary goal in mind.